For brands
Your NorCal sales team, without the overhead
We handle buyers, orders, promos and reporting across Northern California, and we engage marketplace buyers statewide. You keep control of pricing, marketing and your data.
Who handles what
| Area | Bellcanna handles | You keep |
|---|---|---|
| Accounts | All active Northern California accounts, plus new doors and marketplace buyers statewide | In-person coverage outside NorCal until we expand |
| Buyers | Meetings, menu placement, reorders, line reviews | Final say on pricing |
| Orders | Writing orders, delivery follow-up | Fulfillment, invoicing, collections |
| Promotions | Running promos, samples and BOGOs in budget | Promo and sample funding |
| Field | Merchandising negotiations | Merch and display budget |
| Marketing | Marketing strategy and a weekly email blast, built and sent for you | Brand assets and final approval |
| Consultation | Advice on pricing, launches, product mix and positioning | Final decisions |
| Reporting | Bi-weekly report, monthly business review | Sales data access for us |
Statewide reach
Buyers anywhere in California can order your brand
We're not fenced in to Northern California.
Fulfillment partners like Nabis and KSS let buyers anywhere in the state find, order and receive your products. Through marketplace orders, we can engage buyers statewide.
No order goes untouched
Every qualified engagement gets a response
We don't just let marketplace orders come through. We reach out on every one to help the buyer take advantage of every promotion and program you're running, which turns a one-off order into an ongoing account.
Beyond the sell-in
Getting on the shelf is half the job. We also help you stay top of mind with buyers and make smarter calls about your brand.
Marketing strategy
A plan for your brand in NorCal, plus a weekly email blast
We build a marketing strategy around your accounts and goals, and we write, design and send a weekly email blast for you: new drops, promos and reorder reminders, in front of buyers every week.
Marketing strategy for the NorCal market
Weekly email blast, written, designed and sent
Promo calendar tied to your budget
Consultation
Straight advice from people who sell it every day
We know what buyers are asking for and what's sitting on shelves, and you get that view directly. We'll give you a frank read before you make a big call.
Wholesale pricing and margin positioning
New product launches and SKU mix
Market and competitor read
What brands pay
One rate. Lower than you're paying now.
A flat monthly retainer or a percentage of sales — whichever is higher. Small brands get full coverage from day one; as you grow, our pay grows with you.
Get a fee quoteKey terms
Getting started
Step 1
Intro call
Your products, pricing, capacity and goals — and an honest read on fit.
Step 2
Baseline
We pull your last 90 days of data and set targets together.
Step 3
Sign & go
A simple agreement, then straight to buyers — no ramp-up gap.
Step 4
Report & grow
Bi-weekly numbers, monthly reviews, quarterly target resets.